Laduma Ngxokolo is one of Africa's finest knitwear designer and innovator of the Xhosa (one of the South African dominant ethnic group) inspired knitwear brand; MAXHOSA BY LADUMA.
Ngxokolo established the brand in 2011 with a desire to explore knitwear design solutions that would be suitable for the Amakrwala (Xhosa initiates) traditional dress. As a person who has undergone the ritual, he felt that he needed to develop a premium knitwear range that celebrates traditional Xhosa beadwork aesthetics, using South African mohair and wool.
As part of Deer Designs ongoing campaigning of proudly South African brands, we have identified the amazing work of Laduma Ngxokolo and his brand MAXHOSA. As an essential part of our offering to our customers. We are so excited and proud to share this brand with you as it is a true inspiration and example of how outstanding work can develop into something exceptional.
Inspired by Africa’s finest knitwear designer and innovator, their colourful and creative sock designs are a new and inspiring collection at Deer Design. Capturing the heart of many fashion lovers throughout South African and across the globe.
What makes this brand so exciting is the blending of Xhosa culture and tradition into the design prose.
We are inspired by the growth and achievements this brand has accomplished. As a small business ourselves, we look for inspiration and goals in which to work towards and this is a shining example of what is possible.
Currently, Deer Design is Stocking the Maxhosa sock range
Everyone loves a fashionable pair of socks. Inspired by the journey Xhosa people have travelled, Maxhosa socks are perfect for any occasion. Knitted and hand made in South Africa, Maxhosa sock collection is a proud focus within our store. Bright oranges to colourful shapes and patterns our large selection of Maxhosa socks is captivating.
We as a brand are beyond ordinary, we strive to keep the dreams and goals of the many South Africans entrepreneurs alive. Behind the front is an exceptional story to be told by each and every artist.
Jessica - it is important to keep creating, building and inspiring. Dreams can turn into reality no matter who you are.